What is customization? I asked myself this question the other day when I was told by a customer that a competitor said that Xybix does not do anything custom. Whoa--that was a surprise to hear, as we provide custom furniture all of the time! The big question that should be addressed is how do you, the dispatcher, view a custom product? To answer this question clearly, I have broken the concept of customization down into two main categories to help you better understand what goes into a custom product when designing or updating a new room.